A 30-second spot, a catchy jingle, and a clever slogan. But there’s more to advertising. An average human is exposed to around 5000 advertising messages in a day. Show
Advertisements come in many shapes, sizes, and forms. But what exactly is advertising? Why is advertising important? What are its advantages and disadvantages? Let’s find out. Advertising is the action of calling public attention to an offering through paid announcements by an identified sponsor. According to Kotler –
According to the Advertising Association of the UK –
Simply, advertising is a process of developing a paid communication message intended to inform people about something or to influence them to buy, try, or do something. Characteristics Of Advertising
Types Of AdvertisingAdvertising activities can be categorised into above-the-line, below-the-line, and through-the-line advertising according to their penetration level.
Advertising activities can also be categorised into 5 types based on the advertising medium used. These types of advertisements are:
What Are The Objectives Of Advertising?There are 3 main objectives of advertising – to inform about the brand or offering, to persuade to buy or perform a task and to remind and reinforce the brand message. To InformAdvertisements are used to increase brand awareness and brand exposure in the target market. Informing potential customers about the brand and its products is the first step toward attaining business goals. To PersuadePersuading customers to perform a particular task is a prominent objective of advertising. The tasks may involve buying or trying the products and services offered, forming a brand image, developing a favourable attitude towards the brand etc. To RemindAnother objective of advertising is to reinforce the brand message and to reassure the existing and potential customers about the brand vision. Advertising helps the brand to maintain top-of-mind awareness and to avoid competitors stealing the customers. This also helps in the word of mouth marketing. Other objectives of advertising are subsets of these three objectives. These subsets are:
Importance Of AdvertisingTo The Customers
To The Business
Advantages Of Advertising
Disadvantages Of Advertising
Advertising ExamplesWe are surrounded by advertisements. From TV to our mobile phones, we encounter advertisements everywhere. Following are a few examples of advertising. TV Advertisements ExampleCoca-Cola’s ‘I’d like to buy the world a Coke’, aired in 1971, is the world’s most famous TV advertisement.
Print Advertisements ExampleJeep’s ‘See whatever you want to see’ is a perfect example of a great print advertisement. Radio Advertisements ExampleRadio advertisements get more attention among the target customers and are also played more often. Here’s an example of a radio ad by Dove. Digital Advertisements ExampleDigital advertisements are advertisements made especially for the internet and digital devices users. The primary objective of digital ads is to drive traffic to business’s URLs. These ads can be video, image, or text ads. Digital video ads aren’t restricted to a 30-second or 50-second slot. An example of a digital video ad is this advertisement by Airbnb.
One might see digital image ads while visiting websites like Feedough, Facebook, and Twitter. Here is an example: Outdoor Advertising ExampleThese include hoardings, banners, flags, wraps, etc. An example of an outdoor advertisement is this hoarding by Audi. Advertising vs Public RelationsWhile both advertising and public relations are an essential part of the promotional mix, there are some key differences between them.
Go On, Tell Us What You Think!Did we miss something? Come on! Tell us what you think about our article on what is advertising in the comments section. A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing. What is the term used to describe the idea that will be communicated to consumers through advertisement?28) What is the term used to describe the idea that will be communicated to consumers through an advertisement? A) advertising appeal.
What is advertisement message?An advertising message is an idea an advertiser wants to communicate to their target audience. Its goal is to convince people to perform a certain action, such as registering, purchasing something, or making a reservation.
When an ad is presented or exposed to a person it is called?Advertising exposure is a presentation of an advertisement to the consumer.
What is a persuasive advertisement?Persuasive advertising is a form of digital advertising that leverages the interests, desires, and motivations of your audiences to convince them to make a purchase decision with your brand.
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