When a manager chooses inappropriate goals but makes good use of resources to pursue these goals it usually?

Managers and Managing 5

Managing today’s organizations is a complex affair, and seasoned lead-

ers like Scott Parish face multiple challenges from within and outside of

their organizations. To make decisions and lead others successfully,

managers must possess a complex set of skills, knowledge, and abilities that help them inter-

pret cues from the environment and respond accordingly.

In this chapter we consider what managers do and the skills, knowledge, and abilities they

must possess to lead their organizations effectively. We also identify the different kinds of

managers that organizations rely on to help guide them. Finally, we consider some of the

challenges that managers must overcome to help their organizations prosper.

When you think of a manager, what kind of person comes to mind? Do

you think of an executive like Scott Parish, who helps direct his com-

pany? Or do you see a manager at a fast-food restaurant, who engages

directly with employees and customers? Perhaps you think of a foreman

at a manufacturing company? Regardless of how we view managers,

they all share important characteristics. First, they all work in organizations.

Organizations

are collections of people who work together and coordinate their actions to achieve a wide

variety of goals or desired future outcomes.

4 Second, as managers, they are the people respon-

sible for supervising and making the most of an organization’s human and other resources to

achieve its goals.

Management , then, is the planning, organizing, leading, and controlling of human and

other resources to achieve organizational goals efficiently and effectively. An organization’s

resources include assets such as people and their skills, know-how, and experience; machin-

ery; raw materials; computers and information technology; and patents, financial capital, and

loyal customers and employees.

Achieving High Performance:

AManager’sGoal

One of the key goals that organizations try to achieve is to provide goods and services that

customers value and desire. Scott Parish’s principal goal is to manage Alcon so that it creates

a continuous stream of new and improved entertainment content—enjoyable films, televi-

sion shows, and music—that customers are willing to buy. Like other entertainment compa-

nies, Alcon also seeks projects that have potential to grow into film or television franchises,

encouraging repeat business. Likewise, the principal goal of fast-food managers is to produce

tasty and convenient food that customers enjoy and come back to buy. Finally, manufactur-

ing managers must balance the quality needs of their consumers against the pressure to be

cost-effective.

Organizational performance is a measure of how efficiently and effectively managers

use available resources to satisfy customers and achieve organizational goals. Organizational

performance increases in direct proportion to increases in efficiency and effectiveness, as

Figure1.1 shows. What are efficiency and effectiveness?

Efficiency is a measure of how productively resources are used to achieve a goal.

5 Orga-

nizations are efficient when managers minimize the amount of input resources (such as labor,

raw materials, and component parts) or the amount of time needed to produce a given output

of goods or services. For example, McDonald’s develops ever more efficient fat fryers that

not only reduce the amount of oil used in cooking, but also speed up the cooking of french

fries. UPS develops new work routines to reduce delivery time, such as instructing drivers to

leave their truck doors open when going short distances.

To encourage efficiency, Scott Parish has changed the way Alcon compensates many of

its actors. Previously, film production companies paid actors using guaranteed compensation

and without consideration of a movie’s success. They would recoup the cost of making a

movie only if it had adequate performance at the box office. Unfortunately, that meant film

producers like Alcon held all of the risk.

Overview

What Is

Management?

organizations Collections

of people who work together

and coordinate their actions

to achieve a wide variety

of goals or desired future

outcomes.

management The planning,

organizing, leading, and con-

trolling of human and other

resources to achieve organi-

zational goals efficiently and

effectively.

LO1-1

Describe what management

is, why management is

important, what managers

do, and how managers use

organizational resources

efficiently and effectively to

achieve organizational goals.

organizational

performance A measure of

how efficiently and effectively

a manager uses resources to

satisfy customers and achieve

organizational goals.

effi ciency A measure of

how well or how productively

resources are used to achieve

a goal.

When a manager chooses inappropriate goals but makes good use of resources to pursue these goals it usually results in a product that quizlet?

When a manager makes good use of resources to achieve goals that are inappropriate for the organization this is called?

Which level of management is responsible for finding the best way to organize resources to achieve organizational goals?

Are responsible for supervising the use of resources in an organization to ensure that goals are achieved?