Member Statement of Professional ValuesThis statement presents the core values of PRSA members and, more broadly, of the public relations profession. These values provide the foundation for the Member Code of Ethics and set the industry standard for the professional practice of public relations. Show These values are the fundamental beliefs that guide our behaviors and decision making process. We believe our professional values are vital to the integrity of the profession as a whole. Advocacy
Honesty
Expertise
Independence
Loyalty
Fairness
Provisions and GuidelinesWithin the following provisions, a member shall: Free Flow of Information
Competition
Disclosure of Information
Safeguarding Confidences
Conflicts of Interests
Enhancing the Profession
Member Code of Ethics PledgePledge: To conduct myself professionally, with truth, accuracy, fairness, and responsibility to the public; to improve my individual competence and advance the knowledge and proficiency of the profession through continuing research and education; and to adhere to the articles of the Member Code of Ethics 2000 for the practice of public relations as adopted by the governing Assembly of the Public Relations Society of America. I understand and accept that there is a consequence for misconduct, up to and including membership revocation. And, I understand that those who have been or are sanctioned by a government agency or convicted in a court of law of an action that is in violation of this Code may be barred from membership or expelled from the Society. What is PR code of conduct?Launched in 2011 the IPRA Code of Conduct is an affirmation of professional and ethical conduct by members of the International Public Relations Association and recommended to public relations practitioners worldwide.
What is a code of ethics quizlet?Code of Ethics. A written set of principles and rules intended to serve as a guideline for determining appropriate ethical behavior for those individuals under its authority .
What are the PRSA ethics?Ethics. The PRSA Code of Ethics sets out principles and guidelines that uphold the core values of the ethical practice of public relations, including advocacy, honesty, loyalty, professional development and objectivity.
What is meant by safeguarding confidences in the PRSA code of ethics?The core principle of the “Safeguarding Confidences” section of the PRSA Code of Ethics Code Provisions is: “Client trust requires appropriate protection of confidential and private information.” The intent of this provision is: “To protect the privacy rights of clients, organizations and individuals by safeguarding ...
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