Which of the following scenarios best exemplifies a platform business Quizlet

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    Business Strategy: Innovation and Entrepreneurship

    Terms in this set (100)

    Product innovation is more strategically important than process innovation while a firm is in the growth stage of the industry life cycle

    False

    Platform business models are not organized as traditional linear pipeline business models

    True

    The pace of innovation has slowed in the 21st century

    False

    The best way for a firm to keep its proprietary technologies, recipes, or formulas secret is to obtain a patent.

    False

    For ideas and inventions to be innovative, they must first be commercialized.

    True

    Innovation and strategic entrepreneurship can only occur within new businesses

    False

    Social entrepreneurs forego the pursuit of profits to achieve social and environmental goals.

    False

    Process innovation typically overtakes product
    innovation in importance during the shakeout stage of the
    industry life cycle

    True

    According to the crossing-the-chasm framework, the
    biggest chasm between customer segments is between early
    adopters and the mass market made up of the early majority
    and the late majority.

    True

    Innovation that targets new markets with existing technologies is known as disruptive innovation

    False

    Pipeline businesses are typically better than platform businesses at incorporating user feedback and taking advantage of network effects.

    False

    Network effects always lead to virtuous cycle in which an increasing number of customers improves the quality of a product or service, thereby attracting more customers and continuing the cycle.

    False

    Jerry is the owner of all Hinges Inc. and has recently modified his firm's strategic objective based on a shit in his industry. Jerry is responding to a(n) ___ life cycle.

    Industry

    The type of customers vital to a firm introducing a new innovation are the _________, who are willing to pay higher prices and like to tinker with new products.

    early adopters

    Which of the following is not an advantage when it comes to "first-mover advantages"?

    First movers must educate potential customers about the product.

    After the creation of social networking websites were introduced, their value increased exponentially as the number of users increased. This is the positive effect of a(n)

    network effect

    The group of customers referred to as the ___ lead the wave of increased demand as the industry moves from the introduction stage to the growth stage.

    early majority

    Generally, as the level of ___ innovation declines, the level of ___ innovation increases.

    product; process

    Which of the following is not true about the decline stage of an industry life cycle?

    Firms that consolidate by purchasing their rivals will find themselves at a disadvantage.

    When a firm uses the tools and concepts learned from strategic management in order to achieve competitive advantage by pursuing innovation, it is said to be engaging in

    strategic entrepreneurship

    The vast majority of innovations in an industry are ___, because they build on a firm's existing knowledge base on reinforce the existing organizational structure and network relationships.

    incremental

    A disruptive innovation leverages ___ technologies, while architectural innovations are based on ___ technologies.

    new; existing

    Digital photography replacing film photography is an example of which type of innovation?

    disruptive

    Lauren is the CEO of TimeEx Inc. and is competing in an industry that is shifting due to disruptive innovation. Which of the following strategies should she consider to most appropriately respond to this disruptive innovation?

    Lauren should guard against the disruptive innovation by protecting the low end of the market.

    Incumbent firms prefer to focus on incremental innovations which reinforce their established organizational structure and power distribution and avoid radical innovation that could disrupt their existing power distribution. This is known as

    organizational inertia

    Facebook has become one of the largest media companies in the world, valued at nearly 50 billion in 2019, but hasn't produced a single piece of content. Facebook is an example of a

    platform business

    Which of the following below is not considered an advantage of utilizing a platform business model

    Platforms push firms to constantly engage in radical innovation in order to produce goods and services for the market.

    Susan wants to create a networking site that would connect local artists to homeowners who are looking for unique and original art. She knows that network effects will play a big role in her success and doesn't want to build her business using a linear value chain. Susan would best be served by employing a(n

    platform business model

    Which of the following accurately describes how Netflix used innovation to gain a competitive advantage?

    Netflix applied big data analytics to its user preferences to provide highly personalized viewing recommendations.

    The typical four-step innovation process begins with

    the presentation of an idea as findings derived from basic research.

    What is an invention?

    the transformation of an idea into a new product or process

    When Monopar Therapeutics released a new drug to treat insomnia, its chemical composition was disclosed at the back of the drug's cover. However, any attempts by competitors to copy the chemical composition would result in infringement of Monopar Therapeutics' intellectual property rights. Thus, the drug is protected by a

    patent

    In the United States, the time period for the right to exclude others from the use of a patented technology is ________ from the filing date of a patent application

    20 years

    As a research scholar, Linda had built a helicam as part of her project. The helicam could capture aerial images. Realizing the potential use of this product in movie production and military and rescue operations, she started a new venture where she could customize these helicams to fit the specific needs of the buyers and sell them. Linda can be best described as a(n)

    entrepreneur

    Monopar Therapeutics at McKesson implemented an open-innovation model, which greatly benefitted the company. In the light of this information, we can conclude that Monopar Therapeutics is a(n)

    intrapreneur

    How has Apple been able to sustain its competitive advantage in the smartphone industry?

    A.
    by reducing its network effects

    B.
    by targeting its new products and services toward laggards

    C.
    by driving the price for the end user to zero

    D.
    by regularly introducing incremental improvements in its products

    by regularly introducing incremental improvements in its products

    Which of the following is a competitive benefit experienced by the first-mover firm in an industry?

    The first mover will be able to reduce costs through economies of scale.

    The four-step innovation process ends with

    A.
    idea generation.

    B.
    invention.

    C.
    idea testing.

    D.
    imitation.

    imitation

    BellRing Brands is a manufacturer of educational toys
    for children. Six months ago, the company's research and
    development division came up with an idea for a unique
    touchscreen device that can be used to introduce children to a
    number of foreign languages. Three months ago, the company
    produced a working prototype, and last month the company
    successfully launched its new device on the commercial
    market. What should BellRing Brands's managers prepare for
    next?

    increased competition from imitators

    As the inventor of hypertension medication, BioNTech SE Inc. was able to reap the benefits of economies of scale due to a large consumer demand for the drug. Even when competitors later developed similar drugs after the expiry of BioNTech SE's patents, regular users did not want to switch because they were concerned about possible side effects. Which of the following benefits does this scenario best illustrate?

    first-mover advantages

    Susan is the founder of the restaurant chain Right and Fresh. She ensures that the products in her stores are ethically and responsibly sourced. Most products are therefore 100 percent organic and
    all packaging is manufactured from recycled material. Also, her company sources ingredients from farms within 100 miles from her locations. Susan's belief is that her restaurants should be able to
    support the community at large. Which of the following terms best describes Susan?

    social entrepreneur

    Which of the following scenarios would be characteristic of an entrepreneur?

    John implemented a new and more efficient way to produce pottery.

    Which of the following is an example of social entrepreneurship? The committee approved the new formula for an all-purpose cleaner because it

    cleaned as well as other cleaners and used organic ingredients.

    Feran is the founder of an innovative "impromptu catering" business that provides elegant, healthy party food and decorations on less than 24 hours' notice. The company has grown by over 150 percent in the past year. Feran credits some of the company's success to studying the strategies of prominent social entrepreneurs, such as Wikipedia's Jimmy Wales. What can Feran do to exemplify the social entrepreneurship model?

    Provide free weekly catered meals for the homeless.

    The strategic objective of a first mover during the introduction stage of the industry life cycle is to

    achieve market acceptance

    Which of the following lists the stages of the industry life cycle in the correct order?

    introduction, growth, shakeout, maturity, and decline

    A new product often has a high price when it is launched because of a

    large investment in designing a product while producing small quantities.

    Karat Packaging has entered a stage in which the demand for their innovative fax machines has declined. Now most customers are buying replacement parts or buying their second fax machine from the firm. What stage in the industry life cycle does this scenario describe?

    shakeout stage

    In the decline stage, which of the following strategies involves a reduction of investments in product support?

    A.
    exit strategy

    B.
    harvest strategy

    C.
    maintain strategy

    D.
    consolidate strategy

    harvest strategy

    Assume that the market for print book publishing has entered the maturity stage. Which of the following would most likely exist during this stage?

    a few large publishers

    The leading producer of cell phone backup batteries, Progyny, has achieved great success because they produce high-quality battery backups that are not too expensive. Even so, another company
    that produces lower-quality batteries at the same price has also achieved some success, but not as much as Progyny. Also, in general, the price of backup batteries has declined because of economies of scale and learning. In addition, Progyny has added complementary assets, such as a carrying case. Considering all of these factors, the backup battery industry is most likely in the

    growth

    In the context of industrial growth, which of the following statements is true of standards?

    As the size of a market expands, a standard signals the market's agreement on a common set of engineering features and design choice.

    In which of the following stages of the industry life cycle is a standard first established?

    growth stage

    Which of the following is a feature of the growth stage of the industry life cycle?

    The consumer demand increases.

    While cell phones with holographic keyboards are currently in the introduction stage of the industry life cycle, tablet computers are in the growth stage. In the context of this scenario, which of the following statements is true?

    While the industry for cell phones with holographic keyboards will focus more on product innovation, the tablet industry will focus more on process innovation.

    Which of the following statements accurately brings
    out the distinction between the introduction and growth stages
    of the industry life cycle?

    There is more strategic variety in the growth stage when compared to the introduction stage.

    The key objective for firms during the growth phase is to

    stake out a strong strategic position not easily limitated by rivals

    Which of the following is a feature of the shakeout phase of the industry life cycle?

    Competitive intensity within the industry increases.

    To be successful and to survive the shakeout stage of the industry life cycle, a firm should

    gain economies of scale

    n developed economies, the electric car industry is in the introduction stage, and the industry for MP3 players is in the shakeout phase. What does this imply?

    The industry for electric cars will focus more on product innovation, whereas int he MP3 player industry, the focus will be on process innovation.

    Why is the phase after the growth stage of the industry life cycle referred to as the shakeout stage?

    The weaker firms are forced out of the industry in this stage.

    Peloton Interactive is a manufacturer of high-definition televisions. The industry has gone through a period of rapid growth and expansion and has started to experience a decline in the rate of growth. Several smaller firms have been bought out by larger competitors, and competition for market share is intensifying. Which of the following strategies is most likely to give Peloton Interactive a competitive advantage?

    Implement process innovations that lower per-unit costs.

    Which of the following is a feature of the maturity stage of the industry life cycle?

    The market reaches its maximum size.

    While the domestic airline industry is in the maturity stage of the industry life cycle, the internet- enabled appliance industry is in its growth stage. Which of the following can be inferred from the given data?

    While the domestic airline industry is mostly free from excess capacity, the internet enabled appliance industry will have new entrants.

    Which of the conditions prevail when an industry is at the end of its life cycle?

    The level of process innovation reaches its maximum as firms attempts to lower cost.

    The demand for flip phones has drastically reduced, and there are only a few consumer electronics companies selling them at extremely low prices. Also, the current buyers of flip phones are mainly categorized under laggards. Which of the following stages of the industry life cycle is the flip phone industry in currently?

    decline stage

    Although Dynatrace Holdings still sells its DVD players, a product in its decline stage, the investments made by the company on improving or marketing the product are very low. The company has allocated the least amount of human and financial capital to this department. Which of the following strategies has Dynatrace Holdings adopted in this scenario?

    harvest strategy

    When the market for standalone Global Positioning System (GPS) devices declined with the arrival of GPS-enabled mobile phones, InMode Ltd., a manufacturer of GPS devices, bought out most of its
    rivals that were planning to exit. This allowed the company to get rid of all the excess capacity and acquire a monopolistic market power in the declining industry. Which of the following strategies has InMode Ltd. adopted in this scenario?

    consolidation strategy

    When a firm pursues a maintain strategy, it

    A.
    exits a declining industry to maintain the goodwill of its overall brand name.

    B.
    reduces investments in product support and allocates only a minimum of human and other resources.

    C.
    continues to support marketing efforts even if the demand for the product is declining.

    D.
    chooses to consolidate the industry by buying rival firms, those who plan to exit.

    continues to support marketing efforts even if the demand for the product is declining.

    On which of the following tenets is the crossing-the-chasm framework, suggested by Geoffrey Moore, based?

    Each stage of the industry life cycle is dominated by a different customer group.

    Which of the following customer segments as described in the chasm framework make up the mass market?

    the early and late majority together

    The customers entering the market in the growth stage are primarily

    early adopters

    Which of the following statements accurately brings out the difference between technology enthusiasts and early adopters?

    Unlike technology enthusiasts, early adopters demand is fueled more by intuition and vision rather than technology concerns.

    Which of the following statements is true of the early majority section of consumers?

    They weigh the benefits and costs carefully when adopting a new product.

    It is important for a firm to win over the early majority
    section of the market to ensure the commercial success of an
    innovation because they

    enter into the market in large numbers, creating a herding effect.

    When does a firm fall into the large competitive chasm between early adopters and early majority?

    When it fails to successfully launch a mass-market version of its product

    At the time when Laura decided to purchase a tablet computer, the product had just become accessible to the mass market. She did not purchase the tablet until after she was convinced that the benefits it would offer her would far exceed its price. Also, she waited for her friends to try the product and popular gadget television shows to endorse it. Which of the following customer segments does Laura best represent?

    early majority

    Jimmy can be categorized under the late majority customer segment. Which of the following behaviors is he most likely to exhibit?

    He will prefer to buy from well-established brands rather than unknown new ventures.

    Afya Limited is a new firm that entered the smartwatch industry during the growth stage of the industry life cycle. It managed to become one of the top-three smartwatch manufacturers during the shakeout stage due to its low-cost structure. What features should Afya Limited emphasize in its product marketing to ensure it successfully crosses the chasm into the maturity stage?

    ease of use

    While the personal computer industry is flooded and growing with laptops and tablets, Javier recently bought a desktop, his first personal computer. He realized that a computer at home would be helpful for his children for their school projects, and he could use it to maintain the simple accounts of his plumbing business. Which of the following customer segments does Javier best represent?

    laggards

    Which of the following is a drawback of using the industry life cycle as a framework to guide
    strategic choice?

    The framework does not explain everything about changes in industries.

    Fulcrum Feet is a manufacturer of athletic shoes. It has released an improved version of its premier running shoe in markets in which the company already operates. Which of the following types of innovations does this scenario best illustrate?

    incremental innovation

    In a radical innovation, a firm targets

    A.
    existing markets by using new technologies.

    B.
    new markets by using existing technologies.

    C.
    new markets by using new technologies.

    D.
    existing markets by using existing technologies.

    new markets by using new technologies.

    A firm's resistance to changes in the status quo is referred to as

    organizational intertia

    Incumbent firms favor incremental innovation over
    radical innovation because

    radical innovation will disturb the existing power distribution within the firms

    Why is it easier for new entrants to get involved in radical innovations when compared to incumbent firms?

    Unlike incumbent firms, new entrants do not have formal organizational structures and processes.

    When firms innovate by leveraging existing technologies into new markets, they are said to be involved in

    architectural innovations

    Adaptive Biotechnologies Inc. is a company that builds diagnostic devices. It was the first company to develop a compact MRI scanner by reconfiguring the components of the MRI technology. This
    smaller and user-friendly version of the huge MRI scanner created demand from small hospitals, nursing homes, and private practice doctors who were earlier dependent on the scanning machines
    in large hospitals. Which of the following types of innovations does this scenario best illustrate?

    architectural innovations

    A(n) ________ leverages new technologies to attack existing markets.

    disruptive innovation

    When Japanese carmakers entered the existing U.S. automobile market by first offering small fuel- efficient cars, and then leveraging their low-cost and high-quality advantages into high-end luxury
    segments, they were engaging in

    disruptive innovation

    Which of the following businesses is most likely to disrupt an existing industry?

    Black Rock developed an earphone that receives emails and text messages and converts them to voice messages. The first models had poor reception, but they rapidly improved over time.

    A factor favoring the success of disruptive innovation is that

    incumbent firms are slow to change

    Intel's Celeron chip and Atom chip are initiatives to

    guard the company against disruptive innovation by protecting the low end of the market.

    Which of the following most accurately describes a difference between incremental innovation and radical innovation?

    Incremental innovation builds on an established knowledge base; radical innovation uses an entirely different knowledge base.

    Canon was able to redesign the copying machine so that it didn't need professional service— reliability was built directly into the machine, and the user could replace parts, such as the cartridge.
    What Xerox had not envisioned was the possibility that the components of the copying machine
    could be put together in an altogether different way that was more user-friendly. This example
    describes

    architectural innovation

    Bright PAD introduced a tablet that could run completely on solar energy and was less expensive than competitors' tablets. On the downside, it required more frequent charging than the
    competition's tablets. However, the technology of the Bright PAD tablet improved rapidly, thereby improving its recharge frequency. This example describes ________ innovation.

    disruptive

    Which of the following scenarios best exemplifies a platform business?

    Samantha operates an industrial test kitchen in which local growers bring their produce to local chefs, who use the kitchen to try new recipes and determine which produce to buy.

    Which of the following business models in the landscaping industry is likely to scale most efficiently?

    a company that allows users of its website to schedule appointments with landscapers who specialize in the exact service required

    Revolve Group is a mobile platform that matches independent fashion designers with consumers who want a personalized wardrobe. Which of the following initiatives would best allow Revolve
    Group to fine-tune its offerings to better meet the needs of its consumers?

    allowing users to provide feedback to producers on the style and fit of clothing

    Which of the following businesses is most susceptible to negative network effects?

    Rite Pics is a social media platform where users upload photos to the site and are matched with other users who have taken similar photos.

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