Which promotional tool is associated with building up positive corporate image and handling unfavorable corporate stories and events?

1. Business-to-consumer companies are more likely to emphasize a ________ promotion strategy, while business-to-business companies are more likely to emphasize a ________ promotion strategy.

2. A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________.

3. The main objective of this is not sales promotion, but creation of an image through editorial or 'independent source' commentary.

4. Public relations agencies don’t buy ads, they don’t write stories for reporters, and they don’t focus on attractive paid promotions.

5. The purpose of PR is to change people's perceptions and attitudes towards the business and create a positive image of the business.

6. Handling customer complaints is not alwaysfun. In some cases, the security offi cermay wind up acting like a referee. Of thefollowing, which is a good recommendationfor how to handle complaints?

7. In public relations, it is a cost effective technique to reach large audience as compared to paid promotion.

8. Advertising, sales promotion, personal selling, public relations, and direct marketing are all ________.

9. Which promotional tool is most effective in building up buyers' preferences, convictions, and, most importantly, actions?

10. It can be described as a professional attempt at building and maintaining relationships with government or any authority.

11. Lobbying, or building and maintaining relations with legislators and government officials to influence legislation and regulation, is a function of ________.

12. It is something that has a positive effect or achieves a good result.

13. The main objective of public relations is to maintain a positive reputation of the brand and maintain a strategic relationship with the public, prospective customers, partners, investors, employees and other stakeholders.

14. To accomplish the goal of projecting apositive image, the security departmentmust fi rst have a quality program in place.Once this is done, the Ten Rules of PublicRelations in Private Security can be applied.Which of the following is not one of theserules?

15. Who were the first major users of public relations?

16. These žare advertisements made especially for the internet and digital devices users. These ads can be video, image, or text ads.

17. To produce better communications consistency, a unified company image, and greater sales impact, some companies employ a(n) ________.

18. Which of the following are external stakeholders?

19. Which of the following are key elements to a sound PR process?

20. Which U.S. president established the Committee on Public Information (CPI)?

Which of the major promotion tools includes building up a positive corporate image and handling unfavorable stories and events?

What are the 4 tools of promotion?

What is the promotional method called that is concerned with maintaining a good image with the general public?

Which promotional tool is most effective in building up buyers preferences convictions and most importantly actions?