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Which of the following strategic options is the riskiest of the Ansoff Matrix strategies?Diversification. In relative terms, a diversification strategy is generally the highest risk endeavor; after all, both product development and market development are required.
Which product market strategy is the riskiest for a firm to pursue?Diversification is the riskiest strategy. It involves the marketing, by the company, of completely new products and services on a completely unknown market.
Which strategy in the Ansoff Product Market Growth matrix is the riskiest quizlet?international expansion. This is risky because it can be easier to develop the existing product than to find new customers. The most risky growth strategy in the matrix. It involves selling new products to new markets and requires large amounts of investment as well as new expertise.
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Which strategy in the Ansoffs Product Market Growth Matrix is the riskiest quizlet?
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