What is a form of online publication that allows end users to engage in conversations related to the content on a website?

Inhaltsverzeichnis Show

About social media
Benefits of social media for business
Disadvantages of social media
Types of social media
Social networking sites
Job networking sites
Video sharing sites
Podcasts and vodcasts
Social-news communities
Private social network services
Location-based services
Create your social media strategy
Home Harmony - Digital case study
What is a form of online publication that allows end users to engage in conversations?
What is the status of the Internet and World Wide Web in public relations today?
Why is it important to use social networking tools when posting photos to photo sharing sites?
Which of the following is a key aspect of database security according to the CIA triad security model choose two?

Social media is online communication that allows you to interact with your customers and share information in real time. You can use social media to:

reach your customers better
create online networks
sell and promote your products and services.

However, there is risk in using social media for your business. Tread carefully and learn both the pros and cons before you start.

Social media can help you engage with your customers and find out what people are saying about your business. You can also use social media for advertising, promotional giveaways and mobile applications.

Social media can help your business to:

attract customers, get customer feedback and build customer loyalty
increase your market reach, including international markets
do market research and reduce marketing costs
increase revenue by building customer networks and advertising
develop your brand
exchange ideas to improve the way you do business
recruit skilled staff, for example through job networking sites like LinkedIn
increase traffic to your website and improve its search engine ranking
keep an eye on your competitors.

Social media may not suit every business. If you launch your social media presence without planning, you could end up wasting valuable time and money.

Disadvantages of social media include:

needing additional resources to manage your online presence
social media is immediate and needs active daily monitoring
you may get unwanted or inappropriate behaviour on your social media site
the risk of getting negative feedback, information leaks or hacking
the risk of having false or misleading claims made on your social media (by your business or a customer). These claims can be subject to consumer law. For example, if a customer or fan posts misleading or deceptive information, particularly about competitor products or services, you might receive a fine.

To avoid the risks, have a social media strategy with policies and procedures in place before you start.

Learn more about social media and consumer law.

Australian Competition and Consumer Commission

Find out more about online security.

Not all social media platforms will be right for your business. Save time and effort by choosing social media platforms that your target audience will use. Below is a brief guide to help you understand some of the options available.

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Job networking sites

Blogs

Micro-blog

Podcasts and vodcasts

Location-based services

Doing the ground work before you start is critical to a successful social media presence. Develop your social media strategy to:

create compelling content
engage with your customers at the right time
generate sales.

A social media strategy describes how your business will use social media to achieve its communications aims. It also outlines the social platforms and tools you’ll use to achieve this.

Follow your strategy and don't overwhelm your customers with unnecessary posts. Remain focused on reaching your specific goals and tailor your messages around these.

Home Harmony - Digital case study

Home Harmony provides interior decorating and design services for domestic, commercial and retirement sectors. Government assistance helped Home Harmony improve their confidence and digital capabilities. Home Harmony developed a social media strategy and identified which digital platforms and tools would be best for their business. After implementing the suggested changes, they saw a 15-20% increase in business, gaining a new perspective about digital.