What is the set controllable tactical marketing tools product price place and promotion that the firm blends to produce the response it wants in the target market?

What is the set controllable tactical marketing tools product price place and promotion that the firm blends to produce the response it wants in the target market?

by Foad Shams , Director Marketing , G4C Foundation
7 years ago

Plain old school marketing mix.

add People, Process, and Physical evidence  for service industry.

and upgrade to the4Cs soon :)

best regards

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    What is the set controllable tactical marketing tools product price place and promotion that the firm blends to produce the response it wants in the target market?

    by Vinod Jetley , Assistant General Manager , State Bank of India
    7 years ago

    a) Marketing Mix^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

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      What is the set controllable tactical marketing tools product price place and promotion that the firm blends to produce the response it wants in the target market?

      by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed
      7 years ago

      The Marketing Mix forms a very important marketing tool.

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        What tactical marketing tools like products price place and promotion that the firm blends to produce the response it wants in the target market?

        "The set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market (Kotler et al. 1999: 109)."

        What are the 4 main marketing strategies?

        The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.

        What are the 4 marketing tools?

        Tools of Promotion - Advertising, Sales Promotion, Public Relation & Direct Marketing. The 4 Ps of marketing are product, price, place and promotion. All four of these elements combine to make a successful marketing strategy.

        What are the controllable elements of marketing?

        product, price, promotion and place (distribution) - that the firm blends to produce the desired market response; also called the Four Ps.