Marketing MCQ Marketing The _____________ message execution style shows one or more "typical" people using the product in a normal setting. Show
A. fantasy Answer: C. slice of life Learn More :Which type of advertising is heavily used for new product category?Informative advertising is commonly used to drive "primary demand" for new product and service categories. It is also used for introducing new products and services into existing categories.
What are the two major elements of advertising strategy?The basic elements of the plan are 1) the product itself and its advantages, 2) the customer and his or her characteristics, 3) the relative advantages of alternative routes whereby the customer can be informed of the product, and 4) the optimization of resulting choices given budgetary constraints.
What is the most visible type of advertising?The most visible type of advertising, is referred to as national or consumer advertising. Brand Advertising, such as that for the Apple Macintosh in the classic "1984" commercial, focuses on the development of a long term brand identity and image.
Which of the following best explains why public relations is often overlooked as a tool for supporting product marketing objectives *?Which of the following best explains why public relations is often overlooked as a tool for supporting product marketing objectives? Many public relations professionals see their jobs as communicating, not brand building.
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Which of the following is the advertising style that shows one or more typical people using the product in a normal setting?
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