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Why are firms so obsessed with the pricing element of marketing mix quizlet?Because the firms pricing has a direct bearing on its ability to increase revenue. Why are firms so obsessed with the pricing element of the marketing mix?
What is the role of pricing in the marketing mix quizlet?Price is the sum of all the values that customers give up to gain the benefits of having or using a product or service. Price is the only element in the marketing mix that represents costs.
Why is the product element of the marketing mix important quizlet?Why is the product element of the marketing mix important? The product element of the marketing mix is important because having a product with bad quality makes people not want to buy the product. If no one is buying the product, you're not making any money and you're company is unsuccessful.
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Why are firms so obsessed with the pricing element of the marketing mix Quizlet
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