Study involves manipulation of one or more variables to determine the effect on another variable

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• Q14:

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  • Related Questions
  • Which variable is manipulated in a study?
  • What is manipulation in research?
  • What is the variable that measures the effect of a manipulated variable?

  Which of the following is not an example of a monitoring study? A) Counting traffic at an intersection B) Recording license plates in a parking lot C) Mystery shopping in a competitor's store D) Documenting interactions between customers and a call center E) Telephone interview

  

• Q15:

  In the book,In Search of Excellence,the authors examined the characteristics of highly successful companies by studying the full context of each organization,using multiple sources of information,and identifying the relationship between managerial decisions and success.This is an example of a(n)_____. A) case study B) exploratory study C) descriptive study D) statistical study E) causal study

• Q16:

  A causal study is one that _____. A) attempts to capture a population's characteristics by making inferences from a sample's characteristics and testing resulting hypotheses B) emphasizes a full contextual analysis of a few events or conditions and their interrelations C) discovers answers to the questions who, what, when, where, or how much D) attempts to reveal why or how one variable produces changes in another E) provides repeated measures over an extended period of time

• Q17:

  Kroger,a grocery store chain,wants to identify the ideal store layout for increasing store sales.Because it primarily uses two store designs,one a grid layout with vertical aisles divided by a center aisle and another using a traditional straight-aisle pattern,Kroger will match pairs of stores that have different designs but similar shopper demographics and location.Sales between each pair will then be compared to determine if store design is related to sales.Which type of study is this an example of? A) Case study B) Experimental study C) Exploratory study D) Longitudinal study E) Ex post facto study

• Q18:

  InStyle magazine wants to examine the pull power of two types of copy in increasing the level of newsstand sales for a given month.The issue will feature Nicole Kidman but InStyle wants to know whether newsstand sales will be higher for a cover that mentions Kidman's love life or one that promises to share Kidman's style secrets.The issues are identical with the exception of the copy underneath the cover graphic of Kidman.Which type of study is this an example of? A) Case study B) Experimental study C) Exploratory study D) Longitudinal study E) Ex post facto study

• Q20:

  The primary difference between a monitoring study and a communication study is that in a communication study,the researcher _____. A) observes participants B) documents activities without eliciting direct responses C) asks questions of participants D) collects data E) records information over a period of time

• Q21:

  Exploratory research is finished in all of the following situations except when _____. A) the range and scope of management decisions are established B) the major dimensions of the research task are established C) hypotheses are developed D) additional research is necessary E) investigative questions are defined

• Q22:

  When two variables vary together but changes in the variables are not due to changes in the other,a _____ relationship is said to exist. A) reciprocal B) asymmetrical C) causal D) symmetrical E) spurious

• Q23:

  Which of the following exploratory techniques is used most often in business research? A) Proxemics B) Empathic research C) Focus groups D) Street ethnography E) Surveys

• Q24:

  Longitudinal studies of cohort groups _____. A) study the same people over time B) use panel members as participants C) study attitudes at a single point in time D) use different participants for each sequenced measurement E) occur under actual environmental conditions